Whether you like the phrase “personal brand” or not, the concept is real. And YOU have a brand.
Check out this post from Thom Singer: Your Personal Brand is a Real Thing.
…you are being watched and judged by everyone. Do you care? You should. You have a personal brand and it is screaming out to others. Are you aware of what it is saying?
It is so true. You might be branded as average (what a poor brand!), obnoxious, helpful, resourceful, annoying, rude, the guy who is always by the food table, the lady who never works, the procrastinator, the player, the ______.
Why let your brand happen to you? Why not intentionally drive what it is?