Don’t believe in personal branding?

I do.

Whether you like the phrase “personal brand” or not, the concept is real.  And YOU have a brand.

Check out this post from Thom Singer: Your Personal Brand is a Real Thing.

Thom says:

…you are being watched and judged by everyone. Do you care? You should. You have a personal brand and it is screaming out to others. Are you aware of what it is saying?

It is so true.  You might be branded as average (what a poor brand!), obnoxious, helpful, resourceful, annoying, rude, the guy who is always by the food table, the lady who never works, the procrastinator, the player, the ______.

Why let your brand happen to you?  Why not intentionally drive what it is?

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