Build it and they will come: Phooey.

I hear people say “I am on LinkedIn but it doesn’t do anything for me.”

They heard about LinkedIn, put up a week Profile (Career Resumes LinkedIn Makeovers), and sat around waiting.

They built it, but no one came.  And then they complain that LinkedIn doesn’t work.

I started my business ( almost seven years ago.  I’ve learned that no matter how cool my stuff is I have to go out and find my customers.  I have to be able to communicate my value proposition to them. I have to help them understand why they want to buy my stuff.

Sit around and apply online and you are not much better than the “build it and they will come” strategy.

What are YOU doing to proactively get results?

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