Blogging – the executive’s secret resume-supplementing weapon
Looking for a new weapon you can use in your executive job search arsenal? Look no further than blogging.
I’ve been reading Naked Conversations by Robert Scoble and Shel Israel, and it’s a great resource about blogging. And I think blogging poses a great opportunity for job seekers who want to demonstrate their passion and expertise in their field.
Some business folks have used regular websites as an online portfolio of their work. In the past, you’d see this most with creative-type folks, who had web, print, photographic, and textual work to display.
These same people can use blogs, now, too. But with the conversational, highly search-engine-friendly nature of blogs, experts in all areas of business have reason to get online and strut their stuff. This is especially true for:
- C-level executives
- Senior managers
- Mid-career professionals, and
- Anyone business person with lots of experience to draw from and share with an online audience
The nice thing about blogging software programs like WordPress is that you can also set up traditional website pages with ease – including portfolio pages and “About” pages where you could share your resume.
So why blog? Among its many merits, “a blog is a way to connect with other like-minded professionals,” as Lani Voivod puts it. That’s exactly what networking is, right? Which you do anyway as a good executive and business person, so why not extend it into the Internet?
The list of executives who blog is growing. General Motors’ Bob Lutz is one. The Dallas Maverick’s Mark Cuban is another. Give it some consideration. It’s another way you could stand out from the job seeking crowd.
For more information, check out Debbie Weil’s website, which has a specific “blogging for business” focus. Specifically, look at the right-hand navigation for “Corporate Blogging Resources” and “Top CEO and exec blogs.”
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