One session was dedicated to talking about employment and job search, presented by Peter Weddle.  Peter Weddle founded an assocation for job board owners and has been a thought-leader in the job search space for a long time.  There are two major things I took away from Peter, one of which was an ideal (or a good) job board strategy in a job search.  The other thing I learned was to really incorporate associations into a job search.

Regarding the association thing, I’ll give you the best resource you can find: Weddle’s Association Directory.  This is THE resource every job search needs to include because you can do a job search by industry.

How cool is that?

Not every association has abundant job search resources, but many associations have enough to get you started.  So hop on over to Weddle’s Association Directory and get started.  Don’t limit yourself to just one industry, either.

Bonus idea: Take some of the terminology you find in the Association Directory and apply them to LinkedIn research.  Use those terms in the Advanced LinkedIn search page and see who you find - hopefully you’ll find some new keywords that will help you expand your job search.

Good luck!

But this article sheds new light, for me, on Monster as a tool in a job search, and even after your job search.  You can read the entire article here.  Some highlights:

1 ) Monster is the largest resume database in the world. Period. (read the article for more on this point)

4 ) Remember that once your resume is in an agency database you don’t need to keep applying via Monster or the website. (read the article for more on this point)

6 ) With the sheer volume of candidates on the market now, many recruiters are resorting to Monster just because it’s familiar,…  (read the article for more on this point)

7 ) Regarding your resume from 4 years ago showing up, keep in mind that a lot of agencies mine the *entire* database. A good recruiter looks at older resumes because they are considered to be “passive” candidates,… (read the article for more on this point)

8 ) In the last couple of years, the EEOC has instituted some pretty strict regulatory practices that have shifted the way many corporations recruit. Without going into a lot of compliance jargon… (read the article for more on this point)

9 ) Refreshing your resume:  if you open your profile and hit “edit” even if you don’t make any changes, it does bubble to the top of keyword searches. (read the article for more on this point)

Like I said, the article helped me understand more how to use Monster in a job search, and point #9 is awesome as far as getting higher up in search results…

I still wonder how effective it is the higher the position, but hey, maybe it should be part of a comprehensive job search strategy.

I make resolutions I need to make, but don’t worry if I fall off the wagon.  But there is one resolution I’d like you to think about, and that is that you resolve to get canned in 2009.

Actually, how about if you resolve to get laid off in 2009?

Okay, let’s put this in a better, less-mischeivious light: resolve to do a real, serious job search in 2009.  Whether you are in transition or not.  You need to be prepared.

Here are elements of what you’ll need for your job search in 2009:

• The proper attitude. As a job seeker it’s easy to let bad emotions cloud our ability to perform. I had that happen to me, because i didn’t understand what to expect in my job search.  I know that the emotional roller coaster will set in, but understanding a little about what you might go through can help significantly!
• The right resume. You’ll need it eventually.  As I’ve mentioned earlier, my resume was nice but it kept me out of interviews.  Career Resumes helps you figure out what your resume needs to look like and include, and they work hard to get you into interviews!
• The right networking tools. You hear you are likely to get your next job through your network, right?  What have you done up to this point to make that happen?  You definitely should be using LinkedIn and JibberJobber at a minimum.
• The right techniques. My job search techniques were 99% garbage, and I was too proud to get real help.  The articles I read seemed like they were written on another planet, for another audience… nothing was indepth enough or seemed to work for me.
• ___________ - your suggestion?

What do you think you need to have to successfully navigate your termination?  There will be hundreds of thousands, maybe even millions who are in transition next year… you won’t be alone, but you can be more prepared.

Today I’ll share some of my other career goals.  Understand that I’m actually self-employed… this either means I’m (a) not looking for a job, or (b) always looking for the next gig

In fact, as someone who is self-employed I would say both… I’m always looking for my next gig, and you should be too.  I don’t care if you are happily employed at a big fat Fortune 100 company and you are getting ready to get the gold watch, or if you work at a small startup and are wondering how long you can ride the funding wave - we ALL need to be ready for the next thing.  Just like me, and everyone else who is self-employed.

Aside from the resume goals from yesterday’s post, here are five things I’m going to work on for next year - do any of these apply to you?

1. Diversify my income streams. When I got canned I hated that 100% of my income went away.  I resolved to have multiple income streams, and that has carried over to my business.  I have identified 10 income (revenue) streams for my business for 2009, projected them out to 2010, and started to seriously think about what resources I put into each of them (considering the growth potential and distraction factor (if one only generates $100 it is too distracting and not worth my effort)).  If you have ONE income stream the risks of financial problems probably increase for you if you were to get canned.  What are potential income streams for you in 2009?
2. Solidify my brand. I had the hardest time telling people what JibberJobber was when we first got started.  If you have heard many 30 second pitches you realize this is a problem most people have.  Ill-prepared pitches paint people into a corner or make them look like a jack-of-all-trades (master of none).  I will have a more solid brand, and all the messaging that goes around it, so when people ask me what I do (or what JibberJobber does, or what my books are about, etc.) I’ll be able to communicate that effectively.  Is your brand solidified?
3. Strengthen my messaging channels. Being a speciliast, or expert, or service provider, or thought leader isn’t really any good if no one knows who you are or what you bring to the table.  I’ve realized that in order to sell more stuff I need to reach more people, and I have plenty of tools to do this.  In 2009 my messaging channels will get stronger so that my brand can be communicated.  What are your messaging channels?  (here’s a free idea: write an article for your association/industry magazine or newsletter)
4. Create the mentoring relationships I’ve needed. I’ve surrounded myself by amazing people, and have had the opportunity to chat with them on a personal level.  Underneath every huge success story is a normal human being, someone who would be happy to help.  I’ve neglected the opportunities I’ve had to get the leadership, management and industry mentoring I’ve needed, simply because I haven’t asked.  In 2009 I’ll ask, and I’ll create a powerful web of mentors.  Who is mentoring you?
5. Help more people. I believe I’ll get help as I help more people.  But even if I don’t get any tangible or financial help, I’ll have a peace of mind that comes from serving others.  Sometimes we need to give just to give, and serve just because it’s the right thing to do.  If you think you have nothing to give, or nowhere to serve, I guarantee I can find someone worse off than you.  From extending a warm handshake, hug or smile to giving cash to giving of your time, you have something to give, and I will work on giving more in 2009.  What can you do to help more people?

These are five of my goals for 2009… they are for my business.  What are your goals, as CEO of Me, Inc?

1. Find my last resume. Sounds simple, but when I got laid off I spent days looking for any version of my resume I could use as a template to update with all my new information.   I never found my old resume, but I realized even if I did find it it would be pretty useless - it was about six years old!
2. Check and double check the spelling. When I get my new resume put together, I’m going to go over it with a fine-toothed comb.  I don’t know why I can find errors in others resumes, but I miss the simple stuff in my own, but I do know that one error (spelling, grammar, etc.) is a red flag right away.  People expect resumes to be perfect.
3. Check my branding. What brand messaging is my resume communicating?  I need to see if that message is accurate and the message I want people to know about me.
4. Find a quote/endorsement I can put on your resume. This is a trick I learned from professional resume writers - take part of a recommendation from your LinkedIn profile and put it as a quote on your resume.  It really stands out and adds substance to your overall story or value prop.
5. Figure out what I want your brand to be.  Where do you want to be by the end of 2009, and what do you need to do to get there? Get a new certification?  Achieve something big (so you can put something quantifiable).  I need to figure out what I want to be able to say about myself, professionally, by the end of next year, and figure out what I need to do to make that possible.

Of all of these, I think # 5 is the most important, considering we are about to start a new year.  Where do you want to be by the end of 2009?  What personal growth do you need to prepare for to really make the content and substance of your resume sing?

Career Resumes can help write your resume, but it’s up to you to have substance to put on your resume - what are you going to do next year to beef it up?

Here is a bonus followup thought on getting value from LinkedIn - remember, I say LinkedIn is NOT optional if you are a professional… you must be on LinkedIn and you should create a LinkedIn strategy.

Use your email signature

When someone invites you to connect on LinkedIn, or if they ask for an Introduction, or if you answer a question in Answers, etc., you should copy-and-paste your email signature into your message.

Why?  They can click on the link and see your Profile, but that takes effort, and your Profile is long.  Your email signature is probably just a few lines, concisely sharing your value prop (or whatever the most important information is that you want to share).

Here’s my email signature:

–
Jason Alba
::    JibberJobber.com CEO, Author, Speaker
::    http://www.JasonAlba.com
::  ** check out the second edition of my LinkedIn book:
::   http://www.ImOnLinkedInNowWhat.com **
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

I know it’s a pain to open up a new message, copy-and-paste it, but I think it’s worth it and I try and do it about 80% of the time I communicate through LinkedIn.

As I mentioned in the webinar, you can get a LinkedIn Profile Makeover from Career-Resumes for just $200.  Click here to get started.

Of course a LinkedIn Profile is NOT a resume :)  And since I haven’t been in a job search for a while (since I seriously set up my LinkedIn strategy), I haven’t really had a reason to give anyone a resume (well, except for potential investors, who for some reason wanted a resume).

And then, as I was about to respond back to my buddy, I remembered that I had in fact used my LinkedIn Profile as a resume.  I was doing some work with my insurance agent, getting some new services, and he said he would need my resume.  HUH?  My resume?  Okay.

My resume is about three years old, and doesn’t reflect what I’ve done in the last three years (which is a lot).  I could have changed it to include a few new job positions and roles, but it wouldn’t have the affect I would want on the overall document (my value prop has changed in the last three years, and just adding that to my existing resume would not accurately reflect or communicate my brand).

Even though it was for an insurance company, I didn’t want to give a wrong impression.

So I printed off my LinkedIn Profile.  It was the closest thing I had to give, and I did it right there while we were doing paperwork.

I still don’t think a LinkedIn Profile is a resume, but sometimes they can be interchangeable.  Benefits of your LinkedIn Profile include:

• It’s available online, with various privacy controls in place. I don’t believe much in privacy in social environments, but it is cool that you can say “show this to people who are not logged in (public view) and this to people who are.”
• It shows the strength (or weakness) of my network. If I have a bunch of connections (let’s say “a bunch” means over 100) and a number of recommendations (five or more, depending on the size of your network) that says something about me.  Would you rather hire a business development professional who has 3 contacts, or 500+?  Clearly, this doesn’t necessarily indicate whether the person can do the job or not, but it does show the person is (or isn’t) connected.
• LinkedIn Recommendations can be powerful. I printed my LinkedIn Profile and it was about 9 pages, because of the recommendations.  Just looking at all of those mini-stories gave me credibility.  I think 9 pages of that is overkill, and there comes a point where it looks like i might have fished for them, but still, having that many recommendations has to mean something.
• The Summary is cool, while an objective statement is questionable. I’ve heard that objective statements are on their way out (depends on who you ask), but the LinkedIn Summary is definitely not out.  in fact, I encourage you to use up to the 2,000 characters you get to write a well-crafted message to convey who you are and why people should talk to you.  This is your elevator pitch, and if it’s done correctly it can be a very compelling, credible messaging opportunity for you.

Once you use your LinkedIn Profile to get in the door, make a first impression, etc., and you get closer to a job opportunity, make sure you have a real, traditional resume ready… my experiences has been that eventually you’ll need to have it so they can check “submitted resume” off their little checkbox

Finally I dragged myself out of the house and reluctantly went to a network meeting that I heard about through my church (it was on the bulletin board).  I was fearful that I’d be the only one there, or I’d be stuck in a room with a bunch of people who had not acheived enough in life to have a real job … I had quite the stereotypes!

That first meeting changed my life. I had beaten myself up for not getting a job, and self-doubt was creeping in.  But in that meeting I met very accomplished professionals and executives who were also down on their luck.  Seeing others in that meeting helped me understand transition as something that happens to us, not something that happens because we are losers.

I grew to need those meetings and the association with other professionals who were doing what I needed to do: network.  It was also cool to talk with people who were in the job search trenches about resume problems, interview questions, etc.  It was an awesome support group, and it wasn’t gloomy at all.

I was enamored with the group.  At one meeting I heard someone talk about a similar network meeting about 25 minutes up the road.  I asked about it, since I hadn’t heard anything about it, and decided to give it a shot.  I was amazed as that network meeting had about 5 times the number of attendees, and there seemed to be a different type of person there.

I quickly sought out other transition network opportunities and found 4 within a one hour drive from my house.  I went to all of them, whenever I could.  Why?  I think it’s critical to not go to just one… here are some thoughts:

1. Your networking needs to be diverse. One network group I met with was located in the heart of entrepreneurial area, and many of the people at those meetings knew about all of the funded startups.  This group was very different from another one, about an hour away, which was right by an Air Force base.  Many who went to those meetings had worked for defense contractors or companies who provided services to the contractors - the difference was amazing.
2. Getting out is healthy. It forced me to dress nicely, put on a smile, and do all the other things you have to do when you meet with people.  I had the opportunity to USE my elevator pitch, evaluate other peoples pitches, and learn from them about what they were doing in their job search.  Staying inside for your entire job search can’t be good for you, physically or emotionally.
3. People need to know who you are. The only way for people to know me, and recommend me to their contacts, is if they know who I am.  Showing up is a significant part of your job search, as you’ll be able to put your name and your brand in front of people on a regular basis.
4. You will have opportunities to help others. Even if your job search isn’t going great (read: you didn’t land your job yet!), you still know more about a job search than some of the new people who walk in the door for the first time.  As you share what you’ve learned, about things that do and don’t work, and serve them as they get started, you should feel better about yourself.  Doesn’t serving others always make you feel better?  And a little dose of “feeling better” is a good thing during a job search!
5. You never know what opportunities might come from the meetings. You might meet someone who just left your target company (and still has great contacts there). You might meet a recruiter who has some positions to fill that you would be perfect for.  Aside from learning about strategies and tactics from others, there’s a bunch of job search intelligence shared at these meetings.
6. You can find people to invite to your Job Search S.W.O.T. team. I love the idea of meeting with a smaller group, perhaps five people, who can help one another on a more intimate level.  This S.W.O.T. team will be an extension of your networking efforts, and can be a great support for you.

It’s great to be a regular at networking meetings, but make sure you are going to as many as you can.  All of the opportunities listed above should be available in as many meetings as you can find.

Facebook is optional.  It’s not a requirement in job search or career management… but it’s definitely something you should look at.  Not for necessarily social reasons, but definitely for relationship reasons.

“They” say it’s likely we’ll network into our next job.  There are plenty of networking tools out there, from JibberJobber (to manage your job search and relationships) to LinkedIn (to find and be found), and of course off-line, face-to-face networking.  Here are some reasons to seriously consider a Facebook strategy:

• Many Facebook users are professionals. Let’s assume many Facebook users started a few years ago when they were in college.  Now, some of them have graduated and are in management, decision-maker or influencing decisions.  I recently reconnected with a long-lost friend on Facebook who, to my surprise, is a VP of a major technology company.
• Facebook is a great place to find new network contacts. There is crossover between LinkedIn and Facebook, but in Facebook you’ll be able to meet contacts in a different setting.  Think formal meeting vs. the social gathering after the meeting… you get to see the same person in two different lights, right?  Facebook has a number of social places, like Groups, Pages, etc. where you can learn more about potential professional contacts and perhaps relate to them on a different (more personal) level.
• Facebook helps you reconnect with long-lost friends.  No kidding. A year ago I felt very disconnected from my old high school buddies… I thought we’d never reconnect.  And then one of them Friended me on Facebook.  And some of their Facebook Friends were our mutual high school buddies and now I’m connected to about a dozen of my old buddies.  I’m absolutely amazed at where people ended up and what they are doing for a living.  These are people I have relationships with, and they are in decision-making positions… at the very least, they have professional networks I might want to tap into.

Again, LinkedIn isn’t optional… if you need help with your LinkedIn Profile check out Career Resumes LinkedIn Makeover page, or the announcements I made on JibberJobber blog today.  If you want to get started on Facebook check out my blog (and book) at Facebook Advice dot com.

Here’s the info for the webinar, you can click on this Experts Connection link to register (it’s only $50):

Date: Wednesday, December 17, 2008
Time: 4:00-5:30 PM Eastern, 1:00-2:30 PM Pacific

Class Description: LinkedIn is the professional network recruiters and hiring managers use to find talent. As important, it is the social network other professionals and executives use to find partners, customers and business relationships. It is not a hotbed of job seekers…rather…decision makers. If you are not using LinkedIn, you are missing out on a viable way to optimize opportunities that are available. This presentation is designed for executives…to help you understand ways to optimize LinkedIn. We’ll cover a number of tactics you can implement immediately to grow your network, nurture individual relationships, while putting your professional brand in front of your immediate and extended network.

Facebook is regarded as a popular hangout for a younger crowd…but that crowd has grown up and started in hiring manager and influencer roles. We’ll explore techniques you can implement on Facebook to network, share your brand and communicate with other professionals.

In this 90 minute session you will learn:

• How to create your LinkedIn profile to increase odds of being found.
• How to best communicate with your LinkedIn network.
• How to use the LinkedIn search features for an executive job search.
• How to use LinkedIn “Answers” as a strategy to enhance your personal brand.
• How to use new LinkedIn features to communicate with network contacts and professionals who should know you.
• The best way to get the “right” recommendations on your LinkedIn profile.
• How to create a compelling Facebook profile.
• Two techniques to find professionals in your field on Facebook.
• Elements of a connection strategy for both platforms.

You can register here. Also, I just learned that Amazon is now shipping the second edition of my LinkedIn book … so if you order it from there you’ll get the newest stuff